![]() And in fact, he launched his campaign on July 3rd! When being interviewed, the creator said that before making the campaign, he just looked at Google Search trends, and learned that all the searches for potato salad were maximized every year, the night before July 4th. So, what can we learn from a potato? Just kidding, there’s a real lesson, or more than one, we can all learn. The simplicity (and weirdness) of this campaign allowed it to become viral in a few hours, and people we’re tipping in just ‘cause it was fun and they wanted to be part of it! The power of this campaign relied on that. So obviously weird and hilarious things are always eye-catchy. Why? Because we’re all fighting to get the attention of our users, clients, backers, etc. ![]() And I think that it is a curious case study to analyze because this is how marketing is done in our modern times. But you know, the Internet is a weird, yet wonderful place. Basically, this campaign just became viral, and within 30 days it gathered around 7.000 backers!īut in the end, it’s just marketing. ![]() There’s no serious intention behind it, that’s just it. Well, while you’re laughing, this campaign raised more than $55.000 on Kickstarter, overcoming a $10 goal. The description was ‘’ I’m making a potato salad’’, that’s some serious stuff we’re talking about. He expects that his original Kickstarter supporters will received their promised backer rewards, including t-shirts and a potato salad recipe book, by December.Back in 2014, a new campaign appeared on Kickstarter: ‘’ Potato Salad’’ created by Zack Brown. Over the summer, critics of the project argued Brown should just make his original batch of potato salad and donate the excess thousands of dollars to charity, but Kickstarter policy stopped him from doing that.īut Brown found a loophole that allowed him to turn Potato Salad into more than another Dumb Internet Thing: He raised more than $20,000 in corporate donations outside of the original campaign, and plans to donate that money, along with all proceeds from PotatoStock, to charities working against hunger and homelessness. The "huge" finished product featured live music, food trucks, and beer, plus more than 3,000 pounds of potatoes, the Columbus Dispatch reported. If you were thinking about donating some money to help Spike Lee get back on his feet, maybe think… Kickstarter Project Canceled After Dude Spends All the Money Unlike many other well-funded Kickstarter projects, Brown actually delivered: PotatoStock happened Saturday in downtown Columbus, Ohio. In the rush to decide whether Brown's project was a noble one, everyone quickly forgot that he had obligated himself to throw a big, expensive, potato salad party. Last month, crowdfunding site Kickstarter loosened its strict(ish) guidelines for projects,… Guy Raises $20,000 on Kickstarter to Make Potato Salad Back in July, Zack Brown asked Kickstarter for $10 to make potato salad ("I don't know what kind yet") He ended up with $55,000, and his modest project sparked a debate between people who found it harmless and fun and those who say it reveals a privileged internet class with too much money and not a clue how to spend it.
0 Comments
Leave a Reply. |